Prepare Strawberry Filling: In a medium saucepan, combine strawberries, lemon juice, and sugar over medium heat. Stir until thickened, about 10-15 minutes. Blend until smooth and cool.

Make Brioche Dough: In a stand mixer, whisk flour, sugar, salt, and yeast. Add milk, butter, and egg. Mix on low, kneading for 5-7 minutes until smooth.

First Rise: Transfer to a greased bowl, cover, and rise in a warm area until doubled, about 1.5 to 2 hours.

Roll Out Dough: Punch down dough, roll into a rectangle, spread filling, and roll tightly, sealing edges.

Cut Rolls: Slice dough into 12 pieces, place in greased dish, cover, and let rise for 30-60 minutes.

Bake: Preheat oven to 350°F (180°C). Bake rolls for 20-25 minutes until golden brown.

Make Glaze: Beat cream cheese, butter, powdered sugar, vanilla, and strawberry puree until smooth.

Glaze and Serve: Drizzle glaze over warm rolls and serve immediately.